corso triennale luna L.un.a. Libera Università delle Arti

DOC: Lezioni ex-cathedra
LAB: Laboratori di progetto
TEC: Laboratori tecnici
PLUG-IN: External labs

SEE THE PROGRAMMES OF THE BASIC COURSES

DOC

CULTURAL & PRESENT ANTHROPOLOGY: for the survey of the present, the ways, the places, the behaviours in order to be in the heart of one’s own time.

MEGATREND & MINDSTYLE: to understand and design, to think with the images, an education of the imagination, a grammar of the fantasy in the undertrends and overtrends, megatrend and mindstyle.

CREATIVE COMMUNICATION & APPLIED AESTHETICS: for the communication of the vision of a brand, of the concept of a collection, of the permanent codes of the style, for the construction of a briefing and the detection of the identity, for the sight-education, to acquire critical instruments in the selection and in the theft of the languages.

FASHION /DESIGN & PROJECT: for the instruction of the project method, from the concept to the elaborates, to the final works up to the finishings and details (research, de-composition/catalogue, composition/designing).

NEW TECHNOLOGY & NEW EVENT: for the representation, the archive, the communication of the project materials together with and through the knowledge of all cultural events that influence the behaviours and the ideas of the design, of the communication and of the fashion system. So, reports from the fairs, the great expositions, the Biennial exhibitions, the festivals researching for the “new”.

MARKETING & SOCIETING: to understand the market, the strategies of intervention, where the product becomes the instrument of a way of being and living, and for the instruction of a new friendship towards the consumers.

MATERIAL & CONNECTION: for new ideas and suggestions from all over the world, where the concept of perception, security and comfort is discussed once again, in the international research for the “Material ConneXion” that represents the most advanced efforts of science and technology in the innovative materials.

FREE SIGN & INSTRUMENTS: to understand the languages, the instruments to dedicate and the method to follow in the communication of complex concepts through the graphic, the video and the cinema.

DESIGN/FASHION HISTORY & NEWS: the documented narration concerning the history of the object-designing, furniture and interior-design with their changes from the Industrial Revolution to the contemporary age paying attention to social issues and behaviours, the garment, the costumes and to the birth and evolution of fashion up to the confirmation of a system.

COPYRIGHTS & ROYALTIES: in order to know the national and international copyrights and royalties, the patent registrations, the needs of the project management and the creation of the project teams, the contract terms and the analysis of the new professions.

LAB

LAB: LABORATORIES OF COMMUNICATION & MARKETING
TEC: the technical laboratories are indicated as a support to the project laboratories, namely the teaching of dedicated software or laboratories of useful realisable practice.

APPLIED AESTHETICS LAB
The interpretation of the artistic and theoretical phenomena that characterise the epoch-turning point that we are living, discusses values, concepts, trends and information of today. In fact, differently from the conceptual system of the traditional aesthetics, today, as an evolution, new concepts are replacing the previous ones. The aim of the present subject is to orientate within the universe of the endless words that compose the souls of design, fashion and communication by teaching the use of their main terms. The analysis starts from the experience of what is a meaning to the experience of how to think and understand -through artistic experiences- what beauty is and what the extra-European aesthetics are, the theories of the sensoriality, colour, photography, dancing, and fashion, and how “to read” an object up to the meaning of the designing.

VISUAL DISPLAY LAB-TEC
The programme of the course starts with an analysis of the historic route of the concept of “dressing a window” up to the concepts of showing, equipping, furnishing and exposing in the contemporary world through the exercise of experiences with project aims: displays of shop-windows, corners, monographic exhibitions and installations, considering all the elements of the visual displaying: the sign elements, the graphic as well as the choice of the materials, with the objective of conceptual displays and linguistic entertainment. The point of sale is meant as a theatre of the product to communicate to its own target the policies, the brand vision and its reference world. The distributive aspect becomes in this way the real “sign” of the concept making use of the specialised “relational sale” of a specific imaginary where all the elements of the displaying are aimed at this.

VISUAL MERCHANDISING LAB - TEC
The Visual Merchandiser is the professional figure that is needed by the retailer, dedicated to the consumer and aimed at the fashion company. Corner, shop in shop, showroom, concept store are the application ways for the management of the point of sale. The strategies of displaying a product respecting its identity and the reference brand vision as well as the creation of a layout of external signs are fundamental to create a displaying project able to reproduce the world evoked by the griffe vision. To interpret a mood and to create an atmosphere knowing all the necessary instruments and techniques: window posters, videos, attractions of different nature up to the services related to the product. Suggestions of behaviour, or just evoking behaviours, associated with the elements of the product in the shop-windows and in the internal strategic division of the goods exposition are going to define the tasks of the visual merchandiser.

EDITORIAL/ CREATIVE STYLING LAB-TEC
The subject goes into the theoretical and practical elements necessary for the profession of the stylist as an image consultant in the editorial world and in the free profession so that the product gains that added value that considers sensitivity and new mindstyles; from the history to the reports concerning the most important company visions and through the analysis of the different identities of design and fashion magazines and of the different identities in the editorial system. The lessons are divided into themes and active labs together with the collaboration of the specialised professional figures in the various emerging roles of today. The final result is represented by the experiences related to the realisation of photo-shootings, thematic articles as well as simulated projects of fashion shows and creative stylings following a specific briefing received.

CREATIVE COMMUNICATION LAB-TEC
The course starts from a survey of the techniques for the communication of “oneself” up to the communication of “the other” through the knowledge of the instruments needed by the new designers, today meant as “anthropologists of the present”. The objective of the present course is to be able to foresee the contemporary mindstyles -and so the new behaviours- in order to be “in the heart of one’s own time” with the projects created, to get to the knowledge of the critical instruments to be able to interpret the concept of the most famous brands and the concept of one’s own personal style. Use of the communication language: elaboration of the evoking visions, of the key-words of the project, of the international megatrends and analysis of the symbolic systems and of the artificial signs of the body in order to design fashion, being it one of the strongest instruments of communication.

CUT PASTE COMMUNICATION LAB-TEC
The representation of the symbolic and narrative communication of new and different languages is the fundamental experience of the exercises of the course in order to be able to define the identity of a company or of a griffe. It is necessary here to detect the form of narrative communication of the new behaviours through the “cut-paste” of all the elements suggested by art and by the media to reach the direct communication with that “deep&daily” which suggests the success of a product. So, the analysis of the objects influencing the communication of “oneself” according to mindstyles detected and chosen, knowing and making experience of the syntax of the styling and of its system of rules. The final experience of the “do-it-yourself” occurs through the representation of a symbolic and narrative communication, turned into a story board of the new and different languages, dedicated to a journalist article, an advertising, a fashion-show, an exhibition, a video, a commercial.

COMUNICAZIONE INTEGRATA LAB- TEC
The course starts from a teaching of the communication in general to pass to the communication of a brand: the internal communication also as a strong support to the creativity in the knowledge of its techniques such as interaction between different people, cultures, points of view and through the instruments in the analysis of the typology of the work place, the management of the meetings, the use of the technologies and the internal news. The same for the external communication: techniques and instruments in the activation of the consulting such as the public relations, the press office, the advertising, the catalogues, the fashion shows, the events, the trade fairs, the media, the point of sale, the sponsoring, the company magazines, internet and co-marketing effects. So, an analysis of the integrated communication and of the whole marketing process: from the brand to the style, from the product to the distribution with the support of real inspections through the evidence of case histories.

MASTER PLAN COMMUNICATION LAB -TEC
The programme of the course passes through the designing experience of fashion products interpreted as a strategic act of the communication of the “new selves”, the communication through the language of the body, the representation of the concept of the collection with the personal choice of one or more world-wide mindstyles declined per type and occasions of use. The identification of the style elements of a project starts from the sketch, from the presentation of the concept and of the integrated imaginary of reference to the Vision dictated by a real briefing related to a behaviour. An example for fashion: daytime in the formal or elegant wear, free-time informal or casual, special occasion cocktail or evening, with all the connected themes concerning the new behaviours supporting the projects of Design and Fashion Design.

MARKETING LAB-TEC
The course starts from the analysis of the detection of the differences between the traditional marketing of the “consumer” products and the marketing of the “service” products with a high know-how component. General rules of the marketing divide the products into convenience goods, shopping goods, specialty goods, the brand component, the contacts network, how to capture the ideas for new businesses; additionally, the instruments of the communication to acquire new clients and to sell. This is the new professional role of the strategic and creative marketing dedicated to the fashion system and to the project for the creation of new brands through the integrated process applied to its components in the search for the three identities: brand, product, distribution. This is especially valid for the development of the new competencies that “dress” the products as well as of those intangible qualities necessary for the fashion product.
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MARKETING CREATIVO LAB
There are new managerial techniques for the marketing of fashion: creative thought and logical thought go through the whole process of the fashion pipeline. Art, handicraft, management, where the creativity is linked to the objectives of the company to generate value. This sees the manager as an integrator, a director, to connect art and discipline through the interaction techniques between different people, cultures and points of view. An inter-disciplinary nature of all competencies: from the creation of a brand as a core of strategies, in the combination of material and non-material elements, to the creation of an operating structure. Vector of development in the style, management, production, licensing and distribution up to the point of sale, world of the brand identity through the services related to the product.

BUYING / SELLING TECHNIQUES LAB-TEC
The training to the profession of the buyer, interpreter of the consumer’s demand, develops the techniques to select those products and compose a specific imaginary respecting the identity and the briefing of a company or of a shop in the evaluation of the resources, of information and of the strategies. The fashion buyer must have two soles: the creative sole, open to novelty, present in all the new experiences, and the rational sole, managerial in the analysis of the costs, budgets, quantities and delivery dates, able to define the purchases and to draw the offer plan as well as to arrange a proper assortment. His tasks pass from the drawing to the composition of the offer and assortment, from the final plan to the merchandising techniques, from the controls to the relationships with the point of sale, through the analysis of briefing, national and international market, big international associations of purchase and through the precise evaluation of the past and future income statement.

LAB: LABORATORIES OF FASHION DESIGN
TEC: the technical laboratories are indicates as a support to the project laboratories, namely the teaching of dedicated software or labs of useful realisable practice.

FASHION COORDINATOR LAB-TEC
A practical dictionary of fashion starting from the knowledge of the seasonal events of communication of the fashion product such as fashion shows, exhibitions and trade fairs up to the understanding of the professional role of a figure which is necessary in the whole creative process of the “style or creative office” of a Fashion Company. The brief, the collection timing in all its operating phases dedicated to the realisation of a collection: the control of the sketches of each garment corresponding to a precise briefing, the choice of the colours and of the fabrics and materials and the relationships with the textile producers, the pattern-making and drafting, the cutting, the fittings, the cancellation of the defects, the evaluation of the costs, the details and the finishings, the final costs up to the launch of the collection together with its organisation for the distribution and the press. The production charts, codes, the matchings and the product groups in the management of the collection samples the reference for the show-room and the agents.

FASHION DESIGN LAB- TEC
This is the programme that concerns the formative activities for a real professionalism. Today the fashion designer is responsible for the improvement of all the components of the creative process of a fashion product; real project routes in the material and immaterial culture whose final objective is the designing of fashion collections able to respond to international megatrends and contain the innovations of the sector.
Following real orders, the required works will have to go through all the typical fashion declinations such as couture, designer, diffusion, and bridge, connected to the differences of behaviour like working wear, moving wear, celebration wear, seducing wear, home wear, leisure wear, sport wear, and will have to exemplify the corresponding designing steps: from the sketch to the pattern, from the colours to the fabrics, from the costs-evaluation to the choice of the finishings.

TEXTILE DESIGN LAB-TEC
The course goes into the research, development and realisation of a textile collection: from the choice of the pattern to the choice of the type of support, from the colouring to the printing technique, from the samples to the production. Everything supported by the explanation and deepening of the techniques, the analysis of the printing possibilities according to the fabrics chosen up to the variation techniques per typology, the destination and the distributive finality.
The final objective of the course is the designing of a collection responding to a precise briefing dictated by a real order. Each student will elaborate his/her research according to the international megatrends and will realise a book containing the steps of the whole process of the project and of the production of the textile pipeline through innovative research, by using the new technologies as well as the craft know-how of the sector.

TEXTILE COLLECTION LAB- TEC
The course goes into the research, development and realisation of a textile collection: from the choice of the pattern to the choice of the type of support, from the colouring to the printing technique, from the samples to the production. Everything supported by the explanation and deepening of the techniques, the analysis of the printing possibilities according to the fabrics chosen up to the variation techniques per typology, the destination and the distributive finality.
The final objective of the course is the designing of a collection responding to a precise briefing dictated by a real order. Each student will elaborate his/her research according to the international megatrends and will realise a book containing the steps of the whole process of the project and of the production of the textile pipeline through innovative research, by using the new technologies as well as the craft know-how of the sector.

ACCESSORIES DESIGN LAB-TEC
The course starts from the analysis of the composing elements of the different typologies of accessory and of the corresponding terminology, deals with the analysis of the materials, their performances and evoking features. Here the students learns how to draw, to choose a mission, to research the concepts for the designing through the operating steps: from the sketch to the detailed through the representation techniques necessary for the communication of the project. Later on, on the basis of real orders, the required works will have to deal with all the typology declinations connected to the mission of a customer brand through the complete project route: sketch, drawing, model, colours, materials, evaluation of the initial costs, choice of the finishing, evaluation of the final costs for the prototypes. Additionally, in the specialty frame, totally new projects and/or projects dedicated to special and cult pieces in the world of the accessories must be included.

LAB: LABORATORIES OF DESIGN
TEC: the technical laboratories are indicates as a support to the project laboratories, namely the teaching of dedicated software or labs of useful realisable practice.

JOINING DESIGN LAB-TEC
The designing methodology teaches to re-use objects in production or parts of them, to de-compose them, to assemble them, in order to give them a different and unexpected destiny. Primary attention is paid to the verification of the project innovation degree in the new products, often specialised, and from here the experienced extraction of parts, details, materials, technological solutions, useful to a new design project in which new performances are required. So, in fashion too, the pyramid of the productive excellencies starts from functional specialisations present within the great dedicated industry (transportation, army, telecommunications, etc.) that suggests us repercussions of application in different functional sectors through the extraction of shapes, materials or functional details. The “Parentesi” lamp of Achilli Castiglioni, for example, already in the 60s, was able to interpret and apply this project methodology.
Today it is necessary to enter an intelligent elaboration of what already exists but it is “hidden” and can be differently applied.
Therefore, a “sight” education and a speculative survey are the instrument and the resource of this project method.

DESIGN & PATENT LAB-TEC
Here the methodology is related to a designing attitude that researches what is not present and replaces a need with a product of real innovation of the behaviours (for ex. the washing machine ball), or to a different application of existing technologies aimed at an innovative project (for ex. the liquid crystals) or to the formulation of completely new publications within the electronic editing sector (for ex. The Holy Comedy on CD-ROM) or in the design of interfaces.
It is the difficult designing process that leads to the invention through the capability of imagining the future of a product, of the thing that can’t be found on the market yet. Jobs invented Machintosch in a garage and produced the most important contemporary computer science system. So it is not necessary to live the reality of especially advanced structures to detect needs uncovered by the production, but it is necessary to pose oneself in an alternative way towards the existing present.
Additionally, the practice of the patent also indicates the application, not provided, of an already patented instrument. The attentions paid towards the social sphere related to the handicap or ecology have opened new rooms for dedicated invention products. So computer science can manage incapabilities and weaknesses as well as serve the emergencies and the cultural democracy, but also the new blindnesses on the history and of the history. Therefore it is possible to try with the design of interfaces dedicated to various and different needs of communication, combined instruments or security devices, tools for the management of the home implants, intelligent solutions for the reduction of the spaces applied to objects. This attitude implies strong critical instruments and a great attention paid to the evolution of the behaviours and of the relative economies.

DESIGN & ORDER LAB-TEC
The designing methodology goes through all the obliged steps to comprehend the planning as a real service in the quality of a response to a specific productive demand made of limitations and resources. If this looks as the most traditional attitude, the most experienced attitude in the professional sector of the design is, thanks to this belief, a method that must be re-visited as it is responsible of many productive boundaries. The know-how of a company is often in contrast with the project thus giving birth to dangerous diseconomies as the role of the project manager is inconsistent and the planning route is not connected to the productive route. From the idea to the execution: this is a process that cannot consider the figure of the designer separated from the figures in the company roles. The insertion of a new product into a company will be then a mutual growth, in terms of company culture for the company figures and of process-experience for the designer. Each designing passage, moreover, must confront itself with who “sells” and who “buys” the goodness of the product. So the designer must plan all the operating steps of the route, in order to defend the project and to respect and consider the company realities.

DESIGN & ARCHITECTURE LAB-TEC
The methodology of approach indicates the designing typology where the detail is generated by architecture and, on its turn, generates architecture itself.
“Piece by piece”, architecture becomes the development of a generating idea in which the designing mission is concentrated and which leaves the architectural composition free to articulate itself also in virtual proposals.
The scientific imaginary and the technologic innovation have opened new possible ways: the limit that divides the real from the virtual is as mobile as the new “liquid architectures”, where the geometrical reference of Euclid does not exist and where the big is in the small and its contrary like in a process of nature (see the fractals).This introduction lets architecture and its designing process enter the field and this is useful to understand routes and methods of a new relationship between design and architecture, between the “small” and the “big”.
In this framework the Far East is a useful reference for an intercultural attitude of the project as the new Applied Aesthetics indicates, but especially for the endless and labyrinthine freedom of the “sight”.
The Menil Collection through the double wing that captures light, or the generating scales of the Kansai Airport of Renzo Piano are manufactures that indicate this designing process starting from a specific mission and get to a “condensation” through the detailed project of an autonomous detail, industrially multipliable, that contains in itself the response to the order but also its continuous and possible composing mutation.
Modernity obliges the project to respond to responsibilities of the designing process and so to contain the concept of time and mobility that a process must always require. “Lightness” against any oppression and gravity of the manufacture, respecting an acceleration of the real that continuously changes, receiving a new multi-ethnic society that favours the culture of the weaving and so plans the knot that generates the carpet.

DESIGNER & CRAFTMAN LAB-TEC
The method indicates the opportunity of the products recycling (see The Room of Zorro by Marco Mencacci) but also of a genuine craft production or of a service to the companies in the realisation of a finished prototype or work item. This in order to make up for the weak investments dedicated to research from the companies and institutions, that have closed the research and prototyping labs which were inside the industrial realities until a while ago. Both in the small and in the big design studios incubators are more and more trained, where the idea may become prototype of experimentation related to the testing and the verifications that can be actuated in the research and testing centres, internationally reliable. So the designer gains more and more a craft definition supported by technology, together with the load of the prototyping of the projects, of the testing of the performances and of its productive and commercial result.
Additionally, the “telematic flood” allows small genuine realities to become real tele-companies. This completely changes the market as it economises the productive investments and guarantees a product beforehand, as well as makes the managerial relationship with the authors easier.
The sectors of application are many and various (from computer science to interior design, from the product engineering of a constructive detail to the detail of an implant solution of alternative energy, from the daily objects to the jewel) and they stimulate the single designers to choose immediately a theme and to update themselves in the continuous progress of the emerging themes of the designing demand of the world in the corresponding specialisations.

DESIGN & JEWEL LAB-TEC
The specificity of the project demands the knowledge of the supporting techniques of realisation as well as a selection of the ideas. Metals and precious stones, varnishes and finishings; the different languages and the different techniques in the history and reports of the jewel; the language of the griffes and of the brands in the project of the ornament.
The value of the ornament in the “gift” context.
The definition of the drawing from the sketch to the development.
Craft and industrial realisations.
The body parts to ornament.
The contemporary and the new needs of the luxury market.
The birth/the return of the jewel accessories.
The precious gifts and objects.

TEC

TEC: TECHNICAL LABORATORIES
Next to the teaching of the software dedicated to the data bases and web sites, the students are also offered independent modules dedicated to the graphic, the photography, the video and the pattern-making.

NEW TECHNOLOGY TEC
The operating process for the filing of information, the management of the materials, the data bases with functional interface up to the articulated communication via Internet. Relationships between information, communication and technology: information technologies, hardware, software and operating systems; choice of the proper and adequate technologies for specific applications; elaboration of a text and an image, realisation of interactive multimedia; relation between management software, multimedia and web. An interactive archive for the management of the designing materials and for the operating connection with the other players of the process. The final result will allow the students to have a data base of their own works, in other words an interactive file for their professional activities and for their own web site up to the presentation on a computer support of a real project order and of their own show-reel.

3D DESIGN TEC
Objective of the course is to provide the students with instruments of analysis, verification and communication of the designing process through the theoretical and practical knowledge of the application for the three-dimensional modelling (FormZ) and the choice of the proper instruments for the desired visualisation. Here the basic functions of the modelling and the application are taught to obtain the maximum from the realistic representation of the project as an alternative to the realisation of a prototype. The final work consists in the visualisation, through the computer rendering, of the projects developed in the courses of Objet Design and Accessories Design. This lab will be so followed parallel to the designing lab, in order to provide the students with a valid instrument of verification and communication of all the phases of the project: from the first sketches up to the final models.

GRAPHIC COMPUTER TEC
Here the students are taught the use of Adobe Photoshop, Fractal Painter and other graphic software for the representation of their works, considering the elaborations of all the project components: from the first sketches up to the final drawings, namely from the concept to the detailed. Additionally, the lay-out experience through the computer graphic is the instrument for the realisation of the identity book aiming at the documentation of the projects elaborated during the courses: interface design of the data base and of the active archive of all research conducted that also show the evoking elements of the style concepts up to the project of the home page of the web site of each student for his/her net communication in connection with New Technology.

PATTERN-MAKING/DRAFTING/FINISHING TEC
The interpretation of the mission, of the concept of collection and of all the evocations and keywords useful for the mood to communicate.
Interpretation of the sketches, transformation of the flat drawing and later three-dimensional development of the pattern, the draft in cloth and in the fabric, the fittings, the removal of defects, the stitching, the details, the finishing. The professional role is the key to interpret the language of the fashion designer, the reasons of the body, the wearability, the choice of the fabrics, the verification of their result according to the objective, the development of the sizes, the quality of the details and the finishing to the garment.

TEXTILE PRODUCTS TEC
Starting from the concept of textile-clothing pipeline in the analysis of the process of the fibres up to the creation of a finished product, the course goes into the analysis and classification of the natural, artificial and synthetic fibres and into the mechanical-textile supporting sector. Study of the spinning and weaving phases and of the transformation of the fibres into yarns and finally into fabrics: orthogonal in the different weaving models, weave and warp, fabrics and non-textile fabrics. The analysis of the ennobling phases in the dyeing, printing and finishing processes, and the deepened knowledge of the structure and performance features of wool, cotton, linen, artificial and synthetic fabrics and of the new technologically advanced fabrics are the basic and fundamental notions of the textile-clothing sector.

QUALITY CONTROL TEC
The analysis of the quality processes that requires a professionalism of a high specialisation for the optimisation of the style, the times and the costs of the product, in the necessary evaluation for a strongly competitive market that becomes more and more international. Starting from the classification of the defects of each garment up to the control of the evident and hidden defects taking the topic of the tolerance into account.
The knowledge of the cost of the control and of all the control procedures of the productive process up to the drawing of the technical-descriptive specifications. Finally, the more and more frequent topic concerning the data and information to give to the consumer on the quality and the certification of the product.

PLUG-IN

PLUG-IN: EXTERNAL LABS
The Plug-in labs work as micro-internships. Lab experiences at disposal of the students during the basic courses. Within the centres of research or production of the companies collaborating with L.UN.A during the most significant and interesting operations, the students will be able to make research and experimentation in the real productive processes: knitwear, dyeing, pattern-making, printing, cad-cam techniques, as well as many others, complete the courses.