This is a sector which is considered to be strategic for fashion nowadays. In fact, the fashion accessory can pilot and define the communication, the success, the brand-awareness and the credibility of a company in such a strong way that along the time all products can be perceived as belonging to the logic of an accessory of a “specialty” kind.
Accessories must “speak” for themselves, represent the concept of the brand, its reference world, and steal the symbolic/fetish objects suggested by art, design, photography, through research and through the analysis and the interpretations of the fashion trends and of the new mindstyles representing the symbolic tension of the market of tomorrow. The first part of the course goes into the teaching of the methods and the instruments necessary for the creative profession of the designer who also works within the marketing and the management of a brand, who analyses the products, knows the communication language and plans all the phases of the creative process of the collection: the mood-boards, the bases, the choice of the colours, the diversification of the materials and the finishing. The second part considers the realisation of real projects and of all its components and supporting technical tools dedicated to the representation and the communication of the project. The computer is a necessary work instrument, and with specific software, it allows the designer to represent the accessories in a 3D modelling, to study the rendering of the materials and to analyse the finishing up to the visualisation of the finished product which responds to a precise order.
PROGRAM
New Technology DOC-LAB
3D Design LAB-TEC
Marketing / Societing DOC
Accessories Design DOC-LAB
Graphic Computer LAB
Aesthetic applied DOC