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The Master introduces to the comprehension of the phenomenology of fashion analysing the Fashion System of today, as an instrument of mass communication, as well as the future scenarios: the concept of the different adventures of style in the chronicle, in the history and in its productive budget, that goes from the couture to the designer fashion, from the diffusion to the bridge, the better and the mass.
“To be in the heart of one’s own time” in the analysis and training of the communication language with the conceptual and practical support of the new technologies: concepts, visions, key words and international megatrends declined according to the three figures of the excess: time, space and ego.
Fashion is considered through the study of the anthropology of the present: analysis of the behaviours/lifestyles, international, local and global mindstyles.
The analysis of the instruments of the communication through the body, the gesture, the voice and the symbolic systems: the language, the writing, the garment and the images.
Communication as a form of relationship with the world through the fashion things in the knowledge of art, literature, music, cinema and multimedia.
The importance of the training of trendscouts, art consultants, directors, video makers, stage designers, account managers, journalists, copywriters, pr, photographers, advertisers, computer scientists of professionalism that put on stage fashion, images and languages that cross all the communication and representation tools.
Such figures must have a perfect knowledge of the market, surveying skills, a spirit of observation and a deep aesthetic culture.
The programme deals with the complex and variously articulated profession of the image consultants within any type of manifestation, information and communication dedicated to the fashion product.
The role demands competence in the photography and styling of an advertising photo or of a magazine article, in the new fashion languages for the co-ordination of the mood of a fashion show, in the displaying and equipping project within a brand shop.
All this is then integrated with the relationships and contacts with the press, the advertising agencies, the media centres, directors, photographers, modelling and casting agencies, illustrators, printers, sound engineers, agencies of direct marketing, packaging and promotion in order to learn that the success of a griffe is linked to the evoked imaginary in the wise integration of all the players of the communication pipeline.
Starting from the study of the representation means on a computer support, the instruments for the seasonal communication are analysed: in the fashion shows, catalogues, trade fairs events and media. The same for the corporate communication of the brand, the shops, the magazines, the sponsorships, as well as for the editorial communication in the web sites, the direct marketing, the mailing, the relational marketing and the events. Obviously, the knowledge of the fashion evolution, the aesthetic sensitivity and the ability of interpreting the present and of suggesting the future are the professional competencies and qualities of such an expert of style and image, the fashion stylist, a decisive figure for the success of a griffe.

PROGRAM
New Technology DOC-LAB
Marketing / Societing DOC
Creative Communication DOC-LAB
Graphic Computer LAB
Aesthetic applied DOC
Public Relations LAB
Imaginary Communication LAB
Video Maker LAB