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The creation of new managers able to understand the market, foresee its changes, detect the resources of a product, interpret the culture and the language of the creative players and manage an integrated communication is the mission of the present master. In fact, it is in the companies of a high added value of the fashion system that the most advanced managerial professional figures can be found and this is why today the teaching of the strategic and creative marketing as well as of the managerial instruments and techniques is more than ever, necessary.
The planning of company organigrams considering the roles and the competencies and the evaluation of a budget starting from the internal resources of a company in the drawing of a business plan are some of the continuous operations in the forecast of the changing needs of the market.
This type of management -to generate value- must control that all the areas operate in harmony and for a common objective; such a competence must be active along the whole process and through the whole pipeline: from the internal communication to the external one, in constant connection with the mission of the brand and respecting its vision to communicate to the client. Here the competence must be also political, of communication and of control. Additionally, techniques and tools to identify the consumer, to define the product, to elaborate the strategy of diffusion and sale, as well as to explain the briefing to the specialists for market research, to the agencies for the brand advertising and promotion and to the points of sale for the services to the product. A competence that demands a deep knowledge of all external and internal components of the fashion pipeline.

PROGRAM
Creative marketing DOC-LAB
New Technology DOC-LAB
Textile Product DOC
Strategic marketing DOC
Visual Merchandising DOC-LAB
Fashion Coordinator LAB
Control quality DOC
Integrated communication DOC